Best Practices Adopted for Benchmarking a Business

Benchmarking can take place in a single company where all of its individual cogs/units that comprise its core operations are subjected for a review. The sole purpose of benchmarking a company is to measure the performance of the same as a whole or that of a single unit. The acquired data is then compared with the performance data of another company which is generally the competitor.

best strategy for benchmarking

If used properly, a performance benchmarking tool can help the owner to systematically figure out the gaps in their efforts that might be slowing down the growth of the firm. Without further ado, let us take a look at the best practices for benchmarking your business using benchmark business solutions:

Figure out the ‘how’ and then the ‘what’:

The ‘how’ is more important than the ‘what’ in any benchmarking exercise. It can be enunciated with a rather quirky example. Determining the ‘hows’ would allow a professional to ensure they are comparing an orange with an orange. In lucid terms, they will enable you to come up with custom methods that you can apply to alter your business operations. These alterations will be at par with the unique culture of your firm which will ultimately provide you with long lasting and effective results.

Measure the tough ones:

When it comes to benchmarking, if you choose the readily available and visible metrics of your company and compare the same with that of your competitors, then the resulting information won’t do you much good. It is best to go for hard-to-get KPIs of your company and compare the same with the similar performance indicators of your competitor for best results.

Set a perfect frequency for benchmarking your business:

The set frequency for benchmarking should lie in the ‘Goldilocks’ zone in case you want to make the most out of the exercise. Set the frequency in a manner that the company is benchmarked neither too often nor too little. In that way, you can be sure that the exercise will get the necessary traction in your company and assist you in boosting your business.

Adopt all possible forms of benchmarking:

Benchmarking doesn’t come with a code. It means that there is no set protocol when it comes to benchmarking a company. One can use all the available tools of benchmarking or adopt only a single tool. It all depends on the culture and unique needs of your company. That being said, it is best to go for a dual approach where one can focus on their own shortcomings all the while participating in benchmarking exercise of other companies. In this way, they can enjoy the benefits of what they call as a win-win arrangement.


After giving the above section a read, it is evident that benchmarking is the only way one can ensure that their company will be standing tall in the long haul. Apart from operational tweaks and steps for market expansion, it also enables one to identify market opportunities at the right time.

Recommended Article: The role of operational benchmarking in enhancing business efficiency

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